Shareholder merchandise
Wear your position.
Apparel and drinkware for people who have picked a side. The side is peanuts.
For decades the world waited for a crop that could meet the moment. After careful review, the Board has concluded it was the peanut the entire time.
Crop of Now exists to advance peanuts in every sector where peanuts are relevant, which, after internal review, is all of them.
The peanut is a legume, not a nut. We do not say this to be pedantic. We say it because it is true, and because it makes almond people uncomfortable.
A peanut uses about 3.2 gallons of water per ounce. An almond uses 28.7. We are not here to name names. The almond knows what it did.
Creamy or crunchy, East Coast or West, the peanut delivers. Our research shows it can even become a diamond under enough pressure. Relatable.
We asked the numbers to speak for us. They agreed.
Apparel and drinkware for people who have picked a side. The side is peanuts.
Our Compliance Department has reviewed the grocery aisle so you don't have to. Some jars were approved. One category was not.
Runner, Virginia, Spanish, Valencia: we back all four. For our own label we chose the top tier, Valencia peanuts from eastern New Mexico, roasted in small batches right here in Pottsville, Pennsylvania, in flavors you won't find anywhere else.
Valencias are less than one percent of America's peanut crop, with three or more naturally sweet kernels per shell. That's why the Reserve is a premium product.